Yoast WooCommerce SEO 16.9 – SEO Plugin for WooCommerce Stores

Description

Product pages are where a store earns its money, and they have different SEO needs from blog posts. Search engines want price, availability, brand and identifiers such as GTIN in structured data; shoppers want clear breadcrumbs; and you want to know when a product is missing a short description or decent images.

This add-on connects Yoast SEO with WooCommerce to cover exactly that. It enriches the product schema Yoast outputs, adds fields for GTIN, MPN and brand, removes pages such as cart and checkout from your sitemaps, and gives you a product-specific SEO check inside the editor.

Key features

• Richer Product schema with price, stock status, reviews and variation data
• Fields for global identifiers (GTIN, ISBN, MPN) and brand on every product
• Product content analysis that checks titles, short descriptions and images
• Breadcrumbs that follow your product categories
• Sitemap clean-up that leaves out cart, checkout and account pages
• Better social previews for products on Facebook, Pinterest and Slack

Best for

• WooCommerce stores already using Yoast SEO
• Shops that want their products to qualify for rich results in Google
• Merchants with large catalogues who need consistent product SEO

Requirements

• WordPress 6.x and WooCommerce (recent version)
• Yoast SEO installed and active
• PHP 7.4 or newer

What you get

• The original, unmodified Yoast WooCommerce SEO plugin files, version 16.9 (updated 16 September 2026)
• Released under the GPL licence
• Use it on as many sites as you own or build for clients
• Instant download from your Moryvanta account after checkout

Good to know

• Moryvanta is an independent GPL redistributor and is not affiliated with or endorsed by Yoast. Product names and trademarks belong to their owners.
• The GPL gives you the plugin files and updates for Yoast WooCommerce SEO, not a Yoast licence key or MyYoast subscription. Should installation or setup ask you to activate a licence, it must be bought separately. Moryvanta support is happy to help: we’ll arrange a licence through Moryvanta where we can, or show you where to get one from Yoast.
• Features that depend on MyYoast (automatic updates from Yoast and Yoast AI tools) need an active Yoast subscription.
• This add-on is different from Yoast SEO Premium, which is sold separately on Moryvanta.
• Moryvanta support covers downloading and installing the files.

Frequently asked questions

What is Yoast WooCommerce SEO?

It is an add-on for Yoast SEO that adds WooCommerce-specific features: richer product schema, product identifier fields, a product content check, cleaner sitemaps and store-friendly breadcrumbs.

Do I need Yoast SEO Premium?

You need Yoast SEO installed; Premium is optional and the two work together.

Does it add GTIN and brand to my products?

Yes, it adds fields for identifiers and brand so they appear in your product structured data.